Dana White claims the UFC is worth $50 billion and wants $10 billion after the Paramount deal

White told The Diary Of A CEO his competitors are now the NFL, MLB, NHL and NBA, and that he believes the NFL wanted the money Paramount paid.

By Combat Sports UK Staff · Published Mon 5 Oct, 13:28 UK · AI-assisted reporting

Dana White on The Diary Of A CEO — The Diary Of A CEO

Dana White says that if the Lakers are worth $12.5 billion, the UFC is worth $50 billion, and that he wants $10 billion after the Paramount deal.

"When I got into this business, not a lot of people believed in it. That's why we bought the UFC for $2 million, right? Let's be honest here. The UFC was purchased for $2 million. And if the Lakers sold for $12.5 billion, then the UFC is worth $50 billion," White told The Diary Of A CEO.

White said the $7.7 billion Paramount deal is a target to beat, not a finish line. "People say this to me all the time. We did the $7.7 billion deal with Paramount and they're like, wow, that's incredible. You didn't f***ing make it. You never make it," he said. "Do you know why Paramount did a 7.7? Because they believe that we can impact their business. Now, my job over the next five years is to make sure we do that. Because guess what I want? I want 10 billion after we get out of this deal."

He said the UFC no longer measures itself against other fight promoters. "This thing has gotten to a level now, my competitors are the NFL, Major League Baseball, the NHL and the NBA," White said. "We are part of the four major sport organizations in the United States... All these other promoters and all these other guys putting on fights and all this s***, they don't matter."

He added that the NFL took notice when the Paramount deal was announced. "I don't know this for a fact, but I know this for a fact. The NFL are a bunch of animals, right? As soon as that deal was announced, all the powers that be at the NFL got in a room and said, there was $8 billion out there that we didn't get."

In the same interview White called Eddie Hearn "weak" and said his father built Matchroom, and recalled the dinner where he predicted Conor McGregor would be a superstar.