Canelo Alvarez joins Kalshi as ambassador and investor before Christian Mbilli fight
The multi-year deal has reportedly earned him more than $10 million in equity already, and he will wear trunks carrying the Kalshi logo in Riyadh on Saturday.
Canelo Alvarez will wear trunks carrying the logo of prediction market platform Kalshi against Christian Mbilli in Riyadh on Saturday, after joining the company as a brand ambassador and investor, Forbes reported.
The multi-year partnership has reportedly already earned the 36-year-old more than $10 million in equity in the company. Kalshi has also released a commercial featuring Alvarez that tells his rags-to-riches story.
"I get asked all the time by different brands to endorse their products, but I am very careful about the partnerships I pick because they have to be true to who I am, and I have been focused instead on building my own brands," Alvarez said.
"I was attracted to Kalshi because they are the leader in their field and I believe in their potential," he added.
The fight with Mbilli for the WBC super middleweight title is Alvarez's first since he lost to Terence Crawford last year. He is expected to receive a base fee of $47 million for Saturday's fight, before his share of the pay-per-view and his sponsorship income. The card is due to start at 10pm GMT and is live on DAZN pay-per-view in the UK (start time and records).
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