Frank Warren on Eddie Hearn's interviews: "That ain't promotion"

Fury's promoter says Fury vs Joshua "doesn't need hyping" and "will sell out".

By Combat Sports UK Staff · Published Fri 2 Oct, 15:21 UK · AI-assisted reporting

Frank Warren at the Fury vs Joshua press conference in London — Photo: Queensberry

Frank Warren says interview views that do not sell tickets are not promotion, in a swipe at Eddie Hearn before Tyson Fury against Anthony Joshua.

"I don't care how many people watch... If you've got 200,000 people watching an interview and it doesn't translate into selling tickets, that ain't promotion. All I know is all our shows, all of them sell out," Fury's promoter told The Stomping Ground. He named one exception, a Birmingham show that clashed with an England game, "which wasn't a good call by us".

Warren said someone had sent him some of what Hearn, Joshua's promoter, had been saying. "We all know how it works, especially with iFL, they're looking for soundbites," he said. Hearn told iFL TV that Dana White is "cooked".

Asked about Hearn's unhappiness with how Max Kellerman led Wednesday's press conference, Warren said: "It's a different format... I'm not the promoter of the fight. Eddie's not the promoter of the fight. The money's being put up by [Turki Alalshikh]... and they're paying for the privilege."

The fight in Cardiff on 11 December "doesn't need hyping", he said. "That fight will sell out." Of Joshua, he said: "I've seen these moments of doubt... when he fought Daniel Dubois."

On who walks to the ring second, Warren suggested a chin competition: "Who's got the best chin?... We think Tyson." And on a punch-machine contest with Hearn: "You don't want to get beaten by a 74 year old man, does he?"

Start times, TV and tickets are on our Fury vs Joshua page.